In the global textile industry’s rapid trend of green and sustainable, Shein quietly led the transformation with its forward -looking vision and pragmatic movement.Over the years, SHEIN has consistently integrated the concept of sustainable development in all aspects of the value chain. From the source of the “small single fast anti” mode to reduce the waste of resources, to actively adopt advanced innovative technologies such as digital cold transfer, and at the same time in raw materials at raw materialsSelecting, manufacturing, product packaging and cycle use, etc., all reflect the persistent pursuit of sustainability.
SHEIN’s sustainable development strategy does not exist in isolation, but is deeply integrated with its business processes, relying on lean innovation and collective tough concept to outline a green blueprint.At the raw material level, shein has launched “Evolushein By Design” sustainable clothing plan, which requires project products to contain at least 30%of sustainable fabrics, such as regenerative fabrics, sticky glue fibers that meet forest safety standards, and recycling waste.Suppliers who meet the certification standards of international institutions.
In terms of the recycling of raw materials, SHEIN and the American sustainable fashion leader Queen of Raw teamed up to establish an industry benchmark.By purchasing and re -utilizing other brands of remaining fabrics, the two parties greatly reduced the consumption of original raw materials and new fabrics.According to statistics, the global fashion industry has a waste of up to 120 billion US dollars each year, and this measure of Shein foreshadows that it will seize the leading position in the field of cycle utilization.
In the manufacturing session, in addition to the reduction of inventory waste in the small single fast counter -mode, shein has deployed “roof photovoltaic” technology in warehousing facilities and factories.At present, SHEIN has installed a total of 20 MW of the roof photovoltaic system in four warehouses. It is expected that the annual power generation can reach 24 million kilowatt -hours, which will effectively reduce the carbon emissions used by the warehouse power.In addition, Shein actively guides and motivates the installation of roof photovoltaic in the qualified supplier factories to provide special cash incentives.
In terms of product packaging, shein strives to reduce plastic use and promote sustainable packaging solutions.The company uses a courier bag containing 50%of recycled PE plastic, and a packaging bag that is completely made by regeneration PE plastic. It is expected that a large number of native plastic consumption will be reduced each year.It is worth noting that all packaging bags have obtained the global renewal standard (GRS) certification, ensuring the transparent tracking of recycling materials in the supply chain, and SHEIN’s high standard compliance in environmental protection and social responsibility.
It is worth mentioning that in the circulation link, shein simplifies the second -hand trading process through the “Exchange second -hand trading platform”, allowing consumers to easily buy and sell second -hand products, thereby extending the service life of the product and effectively promoting the development of the circular economy.
At the same time, SHEIN’s sustainable strategy is also reflected in the empowerment and collaboration of ecological partners. Through digital technology, professional training and capital injection, it helps suppliers to achieve digital transformation and improve production efficiency.In addition, SHEIN and designer partners, with the support of flexible and required supply chains, not only help designers incubate independent brands, but also jointly develop environmental product lines and use sustainable materials and technology.
In the process of globalization, China’s clothing and textile industry is undergoing “world factory” to high -quality and sustainable “green new productive productivity and brand power”.This transformation is not only to keep up with the trend of international environmental protection, but also a global enterprise’s thoughtfulness and active change in future development paths.