Financial Association | New Consumption Daily March 19 (Researcher Liang Youyong). In the evening of this (19th), Tongcheng Travel released the full annual financial report of 2023 and 2023.The net profit and the number of paid users have achieved significant growth.

  Data show that 2023 Tongcheng travel achieved revenue of 11.896 billion yuan, an increase of 80.7%year -on -year; net profit for the year was 1.565 billion yuan, a year -on -year loss.According to Tongcheng Travel, the company’s adjustment of net profit in 2023 was 2.199 billion yuan, an increase of 240.3%year -on -year, and the adjustment profit margin rose from 9.8%in 2022 to 18.5%, which basically returned to the same period in 2019.

  Tongcheng Travel CEO Ma Heping said in the financial report, “In the past year, facing the rising travel needs of the entire market in the past year, we have promoted business expansion through the momentum. While consolidating the domestic market, we also continued to open up the international market, continued to actively actively actively actively actively actively actively actively actively.Explore the development scene of new business and build the company’s second growth curve. “

  At the same time, he also mentioned that during the Chinese New Year holiday in the past, the company’s business achieved significant growth again year -on -year. “We believe that 2024 will be a year for the company to continue iterative and rapidly growing.”

  With the help of WeChat traffic, the business grows in an all -round way

  In terms of user scale, with the traffic brought by the WeChat Mini Program entrance, in 2023, Tongcheng Travel Paying users reached 235 million, an increase of 25.2%year -on -year, an increase of 54%compared with 2019, a historical high.Among them, about 80%of the monthly active users come from WeChat mini -programs.

  Specifically, when the business business, the Tongcheng trip completely out of the impact of the epidemic.In the fourth quarter of 2023, the number of nights between domestic hotels traveling in Tongcheng increased by more than 70%compared with the same period in 2019. The number of nights between international hotels has also been fully restored to the same period of 2019.Essence

  In 2023, Tongcheng Travel Accommodation business revenue was 3.899 billion, a year -on -year increase of 61.5%, an increase of 65.4%compared with the same period of 2019; transportation business revenue was 6.03 billion, an increase of 78.5%year -on -year, an increase of 33.5%compared with the same period of 2019.

  In addition, the platform’s business around advertising, hotel management, and business tourism also increased rapidly. In 2023, the revenue of this part reached 1.967 billion yuan, an increase of 148.67%year -on -year.Especially the steady expansion of the Tongcheng Hotel’s operation. As of the end of February 2024, the number of hotels in Yilong Hotel has exceeded 1,500 hotels and nearly 2,500 hotels signed.

  Invest in many times, overseas overseas

  In the fourth quarter of 2023, the Tongcheng trip bid 691 million yuan, completing the acquisition of 100%equity of Background Tongcheng Travel Group Co., Ltd.According to reports, the company’s main travel agency services, the business scope covers entry, domestic lines, and outbound tourism, and has about 500 stores in China.

  Tongcheng Travel believes that with the help of travel agencies and a large number of offline stores, the platform business ecology has been further enriched. At the same time, it can open up offline user growth channels, which is conducive to improving the unit price of users and cooperating with online business.

  It is reported that the overseas travel is also serving offline, and the first overseas physical store was opened in Los Angeles, USA on March 15 this year.In order to better serve North American users, Tongcheng Travel also launched a localized app called “Watstravel” to provide booking services such as machinery and travel products.

  At the telephone meeting, Tongcheng travel executives revealed that our goal is to gain a foothold in the international tourism market, while further expanding the scale of our hotel management and tourism product booking.With the continuous strengthening of the preferential policies for Chinese travelers, the capacity of cross -border flights has gradually recovered, and the potential for the growth of the outbound tourism market can be foreseeable.

  Tongcheng Travel also plans to continue to set up new offices in important markets such as Singapore, Japan and the United States.

  It is worth mentioning that the outbreak of AI technology in 2023 also brought new ideas to Tongcheng travel.The financial report shows that in terms of customer service, Tongcheng travel continues to apply AIGC technology to improve operating efficiency and quality.

  When it comes to the future development plan of Tongcheng Travel, Tongcheng said that it will actively seek investment opportunities that meet their strategic goals to support the future growth of the company.

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