Recently, the National Health and Health Commission released the results of the national health literacy monitoring in 2023.The results showed that in 2023, the health literacy level of Chinese residents reached 29.70%, an increase of 1.92 percentage points from 2022, and continued to show a steady increase.The level of health literacy in different regions and people has improved, and the gap between urban and rural areas has been further reduced.In 2023, the national urban residents’ health quality level was 33.25%, and rural residents were 26.23%, an increase of 1.31 and 2.45 percentage points from 2022, respectively.At present, it will accelerate the construction of open, safe, and cooperative digital health communities, and improve the level of health literacy of urban and rural residents.
People have healthy and promoted healthy and promoted healthy.Studies of WHO show that there are four major factors that affect personal health and life span: biological factors account for 15%, environmental factors account for 17%, health service factors account for 8%, and 60%of their lifestyle.Everyone is the first responsible person of their own health, and has health responsibility for family and society.The popularization of health knowledge is one of the most fundamental and most effective measures to improve the health level of the whole people.Faced with the impact of continuously and upgraded network information technology, it is particularly urgent and necessary to explore and plan the planned digital health publicity platform from a small place, starting from a young age, and exploring and planning a operating digital health publicity platform.It should be trying to open up the barriers of existing propaganda methods, make full use of the short video platform to build a healthy publicity account, and enrich the propaganda forms through the methods of role -playing, story construction, and scene display.During the propaganda process, the propaganda objects should be effectively distinguished based on big data. They can regularly conduct a follow -up of chronic diseases for the elderly.Moxibustion, etc., responds to the masses’ demand for traditional Chinese medicine health.In order to allow participants to understand and master health science popularization knowledge more deeply, health popular science propagers should change the traditional lecture popular science method, integrate fun and scientific, and turn “I want to say” into “you want to hear”.
People understand the health knowledge with digital health.The results of the national health literacy monitoring in 2023 show that the basic knowledge and conceptual literacy level of urban and rural residents is 42.00%, the level of healthy lifestyle and behavioral literacy is 32.21%, and the basic skills level is 26.76%.For percentage, the development of various data is good.However, in the era of digital media, health science science information is mixed.Some eye -catching titles to obtain traffic, such as “eating vitamin C can prevent colds” and “cannot eat fruit on an empty stomach”, which brings a lot of trouble to the public.In contrast, more scientific and popular science popularization slogans, such as “‘ ‘‘ mesh ’baths“ sunlight ”,“ less salt, less sugar, more vegetables, and moderate exercise of myocardial health ”, etc., we should get wider push.At present, the effects of health science popularization video communication still need to be improved. There are still very few institutions that truly achieve the “Internet celebrity” account. The content production lacks the emotional mobility of users. The spread of many health knowledge is like “lectures” and “endorsement”.To this end, we should continue to convert the concept of traditional editing to better adapt to the healthy communication logic of the Internet and short video media.
Let the digital health and intelligence be enjoyed by everyone.With the advent of data informationization, my country has now widened emerging technologies such as “Internet+”, Health Medical Big Data, Electronic Medical and Health Files, etc., and has basically built health medical information construction and medical health. Data platform.The digital health industry needs to realize interoperability and integration between different data sources.For example, in the electronic medical record system, through the use of standardized data formats and interfaces, patients’ health data can be shared between different medical institutions, so as to achieve more comprehensive medical services and collaborative work, and improve urban and rural residents to see a doctor.At the same time, some digital health platforms with high information security cognitive value and high diagnosis value can effectively stimulate users’ continuous participation in health.In combination with the reality of rural areas, high -tech methods can also be used for full -coverage villagers’ health risk screening and in -depth tracking intervention. By building the five -in -one health technology of “evaluation+intervention+big data+cloud platform+APP”, comprehensively screen individuals.Health conditions, accurate prediction of health risks, and targeted intervention and rehabilitation services.In the long run, through tools such as intelligent wearable devices, mobile applications, residents can monitor their own health in time, understand potential health risks, and take preventive measures reasonably.Get professional health analysis reports, improvement plans, diet management and exercise guidance.
Taking digital health as the equalization of basic public services in the field of health, gradually narrowing the differences in basic health services and health levels between urban and rural areas, regions, and people, which helps to accelerate the beautiful vision of healthy full coverage, common resources, and more fair society.
(Author: Guo Xiaoyu Yang Yan, is the Deputy Dean of the Marxist College of Chongqing Medical University, a master’s degree in Marxist College of Chongqing Medical University)
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